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Finding and using locally produced food


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Market Report
Santa Monica, Calif.
March 15, 2008

The Market:
Santa Monica Farmers Market
Arizona Ave. between 1st and 4th St.
Wed. and Sat., 8:30 a.m. to 1:30 p.m
(310) 458-8712

Market-Goer
: Mark Thompson

I've been a regular at this market for 15 or 20 years, but I've been away for months. These days, I'm traveling a lot. Since I was last here, I've been to markets in at least a dozen other towns and cities, from Amherst, Mass., New York City, and New Orleans to Fortuna, Chico, Goleta and Vista, Calif. This market leaves most others in the dust. On my visit today, I am, as usual, overwhelmed with the dazzling diversity of produce to choose from.

Produce companies have caught on to what this market has to offer, according to a recent report by Russ Parsons in the Los Angeles Times. They buy fruit and vegetables by the truckload at this market and ship it to high-end restaurants and gourmet grocery stores all over the country. As Parsons reported in his article, “A Food Fight Over the Cream of the Crop,” that has generated controversy among market regulars, particularly local chefs, who have long been key patrons of the market but now feel like they are being muscled aside by wholesalers. The market's manager, Laura Avery, told Parsons she is working on a way to keep everyone happy. “We want to be sure to keep stuff on the tables for regular customers and smaller restaurants who come every week,” she said. “Certainly, we're victims of too much good stuff, of too many happy customers. But I think we can make it work.” 


What I Bought:

blood oranges and hydroponic tomatoes

I almost never buy tomatoes before June or July. They're usually not worth it, even in sunny California, until the hot days of summer arrive. The hydroponic tomatoes from Wong Family Farm, out in the desert near the Salton Sea, are an exception. They are tastier than any winter greenhouse tomato that I've had. The best bargain in Wong tomatoes are the seconds, the overripe and damaged tomatoes kept in a box at the end of the table and sold for $1 a pound, one-third the price of the unblemished specimens.

Recipes: Eight blood orange recipes

Price: $4/3-lb. bag of blood oranges
$1/lb. of sauce tomatoes

 


purple and orange cauliflower flanking romanesca broccoli

Price: $5.50/lb.


beets and a rutabaga

Price: $1.50/lb.



rappini, fennel, Shanghai bok choy

Price: $1/each


red romaine and oakleaf lettuce

Price: $5 for three


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