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The Market:
Crescent
City
Farmers Markets
(504) 861-5898
Warehouse District
700 Magazine Street
Saturday, 8 a.m. to noon |
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Uptown
200 Broadway
Tuesday, 10 a.m. to 1 p.m. |
Market-Goer: Mark
Thompson
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Farmers market uptown on
Tuesday has
helped
bring back
semblance of normalcy to storm-battered New Orleans
For
a decade, Richard McCarthy, director of the organization
that runs farmers markets in New Orleans, kept a running
count of upbeat numbers showing an increasing number of
vendors and shoppers, steady gains in gross sales and an
expanding favorable impact on the region’s economy.
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Market Manager Richard McCarthy
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Last
fall, McCarthy was abruptly forced to take a drastically
different, horrific tally: of property destroyed,
business plans turned upside down and lives lost in the
wake of the two massive hurricanes that rolled over
south
Louisiana. “Fortunately, there were no fatalities in our
community of food producers but some lost everything but
their lives,” says McCarthy, director of the ECOnomics
Institute at Loyola University in uptown New Orleans,
which manages farmers markets in the city.
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The first
Crescent City Farmers Market opened in the French Quarter in
1995 with an ambitious mission not only to bring fresh,
locally grown produce, meat and seafood to city dwellers but
in the process to “initiate and promote ecologically sound
economic development in the agricultural sector in the greater
New Orleans region,” a region world renowned for its
culinary traditions.
The
organization made great strides, topping $500,000 in annual
sales within three years, providing a vital source of income
for more than four dozen small farmers, independent fishermen
and other small-scale culinary entrepreneurs while providing
city residents and chefs with a direct connection with
farmers. By last summer, the market had expanded to four
locations around the city. Then,
in September, Hurricane Katrina delivered its
devastating blow to New Orleans
and a vast stretch of the Gulf
Coast, knocking the farmers market and many of its vendors and
customers out of business for months.
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Uptown Farmers Market
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Life
will never be the same in New Orleans, but the Crescent City Farmers Market is
one source of solace. The market on Broadway, in the high and dry stretch of uptown New Orleans
near the river, was the first to come back. “We
reopened right before Thanksgiving to huge crowds and it
was a love-fest,” says McCarthy.
“People were
hugging each other and telling stories about how they
survived the hurricane. There were tears. It was a
wonderful reunion and it gave people a sense that, by
God, maybe some normalcy can return to our community.
Since then, the market has been going great guns.”
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When
I visited New Orleans
in March, returning to a city that I fell in love with when I
lived here 25 years ago, a second farmers market had returned,
the Saturday market on Magazine Street
in the warehouse district. I was relieved to see that large
sections of the city were fully intact, as charming and unique
as ever, filled with mile after mile of historic structures
and sprawling oaks. But vast, devastated sections aren’t far
away from the string of neighborhoods along the river that
locals call the “Isle of Denial” and the “Sliver by the
River.” Many, but not all, of the neighborhood restaurants I
used to frequent were still there, and open for business. But
their sporadic hours were one of many clues that all is very
far from well in New Orleans, even seven months after the
hurricane.
The
farmers who serve the market suffered varying degrees of
disruption from Hurricane Katrina, which hit the east side of
Louisiana, and Hurricane Rita which came ashore near the Texas
border on the west side of the state. “Some had major
damage. Others have farms that were located between the two
storms and they did just fine. But to many of those, the
damage has been much less visible. Some of them lost markets
and were out of business,” McCarthy says.
“The
fishermen were hammered far more heavily. Many of them
have horrible stories to tell -- about family members being sucked out of
windows, about hanging in the trees for eight hours.
They’re trying to regroup. But some have
post-traumatic stress.” Since Katrina, some types
of seafood have come back better than others. “It was a very
good shrimp season and the shrimp they brought in was
gorgeous,” says McCarthy. “But they don’t have the
equipment or the docks. They can’t grade it or store it.”
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Crawfish
are in shorter supply and more expensive than usual,
because the storm surge from Rita in southwest Louisiana
filled many of the ponds where they are raised with
fatal does of salt water. They
were available at the farmers markets at $2 a pound,
ordered a week in advance. That's a dollar cheaper per
pound than in some of the local markets.
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Crawfish at the Farmers
Market,
$2 a pound ordered in advance
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Now that
two of the New Orleans
markets are back in business, many of the producers are
beginning to recover. But many lots a sizeable chunk of their
liveliehoods for months, according to McCarthy.. “For
some of our producers, the New Orleans
market may have been 60-70 percent of business.” They suffered not only from damage on their farms but
from the loss of their customer base. “Many went to
the markets in Baton Rouge
or Covington, if the markets had room for them,” McCarthy says.
“Some
of those markets happily accepted these new vendors
because their population had increased dramatically,”
swollen by Katrina evacuees.
Back in
New Orleans since Katrina, “We have seen consistently some of our
better market days that we’ve ever had,” McCarthy adds.
“When the market reopened, it was equivalent to a market and a
half for our vendors.”
The spike
in business at the markets is due in part to the fact that so much else
in the city, even in the large sections that weren’t
flooded, are still out of kilter. Because of a severe shortage
of labor, due to a shortage of housing, many businesses were
still operating on limited hours, with limited staffing, even
more than half a year after Katrina. “The grocery stores are
a nightmare,” McCarthy says. “It’s like England
in wartime. They close at 6 p.m. and have one line open.”
The relaxed atmosphere of the farmers market has been a welcome
respite from that ordeal.
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There has
been another indication at the market that the city is still
suffering. “We noticed a spike in food stamp usage,” says
McCarthy. “About eight months before Katrina, we had a pilot
food stamp program. Thank heavens for that because a lot of
people who had never been on food stamps before have been on
food stamps ever since Katrina.”
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Saturday Market in Warehouse District
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On
my visit, I sensed that the people of marvelous New Orleans
are down – and apprehensive about the future of a city
that is still missing two-thirds of its population –
but not out. New Orleaneans cherish what's left more
than ever -- and still love food. The revived farmers
markets, and packed restaurants, are one sign of that.
“For 10 years we have cultivated
a regional community around a shared love of food,”
says McCarthy. “We were knocked out for a while, but
now we’re back.”

Timmy Perilloux
Downtown at the
Warehouse District Market
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What I Bought:
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Mustard
Greens, Cabbage
Timmy Perilloux, a farmer from Montz, a town in St.Charles Parish alongside the Mississippi River, less
than 30 minutes drive upriver from New Orleans,
brought to the market on Saturday, March 25, a
truck full of cabbage and greens, beets and turnips,
and other crops that have grown through the winter and
are ready to eat this time of year. I brought
these purchases with back to Los Angeles and chopped
up and cooked the greens with a chunk of the smoky
pork tasso (see below). Delicious!
Price: $1.25 for greens
$2 for cabbage
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Ponchatoula
Strawberries, Fava Beans
In the 1930s, the town of
Ponchatoula, across Lake Pontchartrain to the north
of New Orleans, laid claim to the title "Strawberry
Capital of the World."
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Since then, many other towns have claimed
the same title. But farms in the vicinity of
Ponchatoula still specialize in growing the fruit,
and celebrate it with a strawberry
festival each April. These strawberries weren't
very sweet, in my opinion. They would have been
better incorporated in a cooked dessert with sugar.
Price: $2 for strawberries
$2 for fava beans
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The sprawling
oak trees of uptown New Orleans,
such as these in Audubon Park, were less damaged
by Katrina than I had feared, though they had
been thinned out a bit
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Pecan
Pie, Praline
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There were several vendors of pastries at both
the uptown market on Tuesday and the Saturday
market in the warehouse district. They specialized
in baked goods that are unique to the city and to
the South. The "shoe sole," pictured
below, was new to me. Traditionally, they were
made with leftover pie dough, sprinkled with sugar
and cinnamon. They're so popular in the farmers
market that the "pie lady" who sold me
this one makes extra dough just for shoe soles.
Price: $4 for pie
$3 for praline
$2 for shoe sole
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Pecan Pie,
Praline and
Wrought Iron
in the French Quarter
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'Shoe Sole' Pastry
Tasso is Cajun-style
smoked pork used in a wide variety of
foods, from red beans to
biscuits to grits to greens.
It
is flavored with a mixture of spices
that always includes cayenne,
cinnamon, paprika, salt and pepper and
can also include brown sugar,
depending on the tasso-maker's
personal preference. You can find it
in local markets in Louisiana, or you
can make your own. Here's one tasso
recipe and here's another.
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Tasso
Price: $5 for 1 lb.
bag
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Hot
Sauce, Pickles Several vendors at
the farmers markets offer a selection of
Southern-style pickles, jams and sauces.
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