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The Market:
Richmond
Certified Farmers Market
Civic Center Plaza Drive
and McDonald Avenue
Richmond,
California
Fridays, 11a.m to 5 p.m.
Market-Goer:
Victoria Slind-Flor
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Richmond, in western
Contra
Costa
County, is one of the San Francisco Bay Area’s poorest communities, with a per
capita income below $20,000. This 21-year-old farmers market, which was
established to provide the community with otherwise
unavailable fresh produce, is not a place to find pricey
gourmet items. According
to market manager Al Del
Simone, the location was chosen for its proximity to senior
centers, to serve “poor people who need cheap food.” The
market, run by the Richmond Certified Farmers Market
Association, has one of the lowest barriers to entry for
farmers, charging just $25 for each 12-foot stall space. Many
of the vendors are immigrants who bring produce familiar to Richmond’s ethnically diverse population.
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Market Manager Al Del Simone
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The market does a thriving business in coupons provided
through the U.S. Department of Agriculture’s Women
Infants and Children’s (WIC) Farmers Market Nutrition
Program. Various
government agencies provide low-income families with the
coupons that they can use to buy fruits and vegetables. Del
Simone says that, depending on the season, as much as
$6,000 worth of WIC coupons may be exchanged for produce
in one day.
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The market officially opens at 11 a.m., but many vendors
arrive and set up by 6 a.m., and their customers arrive almost as
early for the best selection. Occasionally craft vendors will
show up, and Del Simone will rent them stall space, but they
seldom return more than twice. The Richmond
market’s customers come for basics, not knick-knacks, he
says. Del Simone,
who is a certified master
gardener through the University
of
California Cooperative Extension Service,
also dispenses gardening and pest-control tips, and in
the spring, sometimes brings vegetable seedlings he’s
started at home and gives them away.
The
perfume of many different varieties of apples surrounded
Martin Lambert’s stall. Lambert, an 82-year-old farmer from
Sonoma
County’s Sebastapol, brought 13 different varieties of
apples today, and is selling all of them for $1.50 per pound.
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variety is displayed in a different box, and customers
walk up and down the stall, each selecting their own
assortment from Lambert’s offerings: red delicious,
starking, pink lady, gala, Fuji, golden delicious,
cameo, jonagold, Rome, McIntosh, Granny Smith, jonathan
and pippin. |

Martina Lambert and 13
Varieties of Apples
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Lambert,
a World War II veteran, has been farming in Sonoma
County
since 1947. He started with prunes and pears, but found he
could make better money with apples. “I could see as soon as
I started going to farmers markets that apples were what sold.
I knew a good thing when I saw it, so I started planting apple
trees,” he said. He
kept expanding the number of varieties he offered because
customers who had grown up in other parts of the country
started requesting the kinds of apples they’d known back
home.
Lambert
was busy Friday, with many customers buying apples for pies
they planned to serve at Thanksgiving dinner. He also brought
one crate of tomatillos, and a few acorn and butternut squash,
but clearly apples were what the customers wanted.
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lines were long Busalacci Farms’ stall.
This
Stockton
farm brought collard
greens—at three bunches for $2—that many
African-American women were buying to cook and serve as
a side dish with their Thanksgiving turkeys.
Busalacci also had three kinds of hot chilies and
five kinds of sweet peppers, all for 75 cents per
pound; cranberry
beans (also known as Barlotti beans) in the shell
for $1.50 per pound, very ripe tomatoes for 75 cents
per pound; green bell peppers at four for $1; blue
lake beans for 95 cents per pound, Napa cabbage at four
pounds for $1 and regular cabbage at 3 pounds for $1.
Romaine, red leaf and green leaf lettuce all, sold at
three heads for $1.35. Busalacci’s yellow onions were
three pounds for $1 while the small red onions were
three pounds for
$1.35. Red chard was $2 for three bunches. |
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giant gai choy from
Lee Produce
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(back to front)
green onions, taro,
lemon grass, more taro, and Thai chilis
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Lee Produce, run by a Hmong farmer from Fresno, took up four stall spaces with its wide range of offerings.
Lee sold two different kinds of sweet potatoes, five
different kinds of eggplants, lemon grass, baby
bok choi large white daikon, two kinds of small very hot
chilies, green onions and giant heads of gai
choi (Chinese mustard cabbage), which several
customers said takes longer to cook than many other greens but
is worth the effort. Lee
Produce did not post the prices for any of its produce.
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Camarosa Strawberries
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Rodriguez
Farm, from
Watsonville, brought some of the season’s last field-grown
strawberries at three baskets for $5 or six for $8. Vendor
Porfirio Solani said the heart-shaped berries were the
popular Camarosas,
a variety developed by
University
of
California
researchers for short day length growing. |
Schlewitz Family Farms of Sanger,
California
brought three varieties of vinifera grapes for $1.50 per
pound:
crimson, black moro and Thompson. They also had plums at $1.50
per pound, field grown tomatoes for $1.25 per pound, and bags of
navel oranges at 10 pound for $4.
BL
Producers of Fresno brought a wide range of Asian vegetables,
including several unusual smooth and prickly melons, and five
different varieties of eggplants for $1 a pound. Some of the
small green eggplants are used in Thai curries.
Paredez
Farms from Visalia
brought both the flat fuyu persimmons, and the pointed hachiya
variety, Satsuma oranges, and navel oranges.
Hachiyas were 80 cents per pound, and the fuyus were
selling for $1 per pound. Sweet Satsuma oranges, some of the
first of the season, were four pounds for $5 and navel oranges
were 60 cents per pound.
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What I Bought:
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Assorted
Varieties of Eggplant
I
brought home an assortment of five different kinds of
eggplants from BL Producers.
I cut the long slender eggplant in half,
brushed them with olive oil and garlic and grilled
them, together with the bell peppers I bought from
Busalacci Farms. I
peeled all the rest of the eggplants, cut them into
cubes and made a huge batch of caponata, which is a Sicillian relish.
Here is my recipe for
caponata.
Price: $1/lb.
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Cranberry
Beans
I
used these cranberry beans to make a hearty Italian
vegetable soup called ribollita.
Price: $1.50/lb.
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Apples One
of each of Lambert’s 13 varieties of apples came
home with me to become an open-faced apple tart
with pine nuts and a whole wheat crust. The tart was lightly sweetened, and, to my
surprise, each variety of apple maintained a
distinctive taste and texture after baking.
Price: $1.50/lb.
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Hachiya
(rear) and Fuyu Persimmons I
bought three fuyu and three hachiya persimmons
from Paredez Farms. The pointed hachiya are
still ripening on the counter and will be
eaten out of hand when they get squishy soft.
I cut the fuyus into chunks and added
them to a winter salad made from baby arugula,
scallions, avocado, and blue cheese crumbles.
Price: $.80/lb.
Hachiyas
$1/lb. Fuyus
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Green Bell Peppers, Tomatoes, Onions
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I
bought some very ripe tomatoes and onions, and
used half for the caponata and half for a
batch of ribollita, which is
a Tuscan-style bean soup I made using
cranberry beans I also bought from Busalacci.
Price: $1 for 4
peppers
$.75/lb. for tomatoes
$1 for 3 lbs. for onions
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